Looking at marketing, small business and the Y culture
Posted by admin in Genera(lisa)tion Y, Marketing, tags: baby boomers, digital natives, Generation Y, marketing strategies, marketing to Gen Y, millenials, Y Culture, Y'ers
While large companies are beginning to take into account changes in behaviour in their HR practices and marketing, a recent survey suggests that small businesses are not yet ready to adapt their marketing strategies to meet the expectations of younger generations.
The survey by the Economist Intelligence Unit (EIU) and the software developer Genesys, asked executives around the world * how they attract and retain young consumers.
It turns out that many companies are still debating the benefits of investing in this age group rather than the baby boomers. 42% of respondents believe it is better to “invest in Y” against 39% preferring to concentrate on other generations while the number of people of generation Y will soon surpass the number of baby boomers and will continue to gain influence.
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