Generation Y 2.0

Did you know, baby boomers seem to be the only ones who love the name of their generation!

It doesn’t change the world and it’s nothing new, but here’s a small article which allows us to illustrate this. For those who missed previous episodes, we have 5 demographic generations right now:

• Generation Y (aged 14 to 30 years)
• Generation X (ages 31 to 45 years)
• Baby Boomers (aged 46 to 65 years)
• The Silent Generation (age 66 to 84 years)
• The Great Generation (age 85 and beyond)

So why is it since the baby boom, generations were given only one letter?

Because authors/sociologists William Strauss and Neil Howe published a book entitled Generations, in which they described the Amercian generations since 1584. According to them, there were altogether 4 types of generations that follow in an endless cycle. If their thesis (published in 1991) has not been terribly well followed by historians, it was a Canadian writer, Douglas Coupland, which, in the same year, made a book “Generation X: Tales for an Accelerated Culture”. It describes the angst of this generation in search of new spiritual values. Read the rest of this entry »